Waste in advertising: a dirty secret? I was speaking with our Head of Gen Z engagement yesterday, the brilliant Nasya Munga, when we stumbled across something that I hadn’t ever really considered until that moment. And I’m not sure anyone else has. Now...
Fixing digital advertising in 4 film quotes We believe there’s an opportunity to fix digital advertising. We realise that getting the right ad in front of the right eyes at the right time is not really the objective. The vast majority of the advertising ecosystem...
Mark Zuckerberg’s New Clothes: Is it time brands stopped burning money on social media? I have become obsessively distracted by terrible advertising on my social media feeds. Today’s highlight is an advert for an independent girls school in Wiltshire…a worthy winner...
When will brands stop supporting hate? It seems like only a few weeks ago, that brands were ‘boycotting Facebook’ by pulling their advertising from the platform in response to Facebook’s persistent failure to control abusive and sometimes illegal content. Oh, it was....
Who’s Paying the Price for your Attention? The average salary in the UK is approx £30k per annum, or about 25p per minute. Statistics show 16–24 year olds spend on average 34.5 hours per week on the internet and now more so on mobile than computers. Clearly, the...
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