by Guillaume Kendall | Nov 12, 2021 | Thoughts
In the week that a man who streamed himself racially abusing England footballers is jailed, Thierry Henry is bang on target in his criticism of social During the heady days of summer, the England football team managed to do something none of their predecessors had... 
by Guillaume Kendall | Jul 6, 2021 | Thoughts
Waste in advertising: a dirty secret? I was speaking with our Head of Gen Z engagement yesterday, the brilliant Nasya Munga, when we stumbled across something that I hadn’t ever really considered until that moment. And I’m not sure anyone else has. Now... 
by Guillaume Kendall | Apr 7, 2021 | Thoughts
Fixing digital advertising in 4 film quotes We believe there’s an opportunity to fix digital advertising. We realise that getting the right ad in front of the right eyes at the right time is not really the objective. The vast majority of the advertising ecosystem... 
by Guillaume Kendall | Jan 24, 2021 | News
Mark Zuckerberg’s New Clothes: Is it time brands stopped burning money on social media? I have become obsessively distracted by terrible advertising on my social media feeds. Today’s highlight is an advert for an independent girls school in Wiltshire…a worthy winner... 
by Guillaume Kendall | Jan 24, 2021 | Thoughts
When will brands stop supporting hate? It seems like only a few weeks ago, that brands were ‘boycotting Facebook’ by pulling their advertising from the platform in response to Facebook’s persistent failure to control abusive and sometimes illegal content. Oh, it was....
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