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News & Updates
The latest updates, stories, ideas and guides from the Zedosh team.
Elliott Footwear achieves more with less, using Zedosh
Advertising decisions need toOpen data: What it is, and what it means for fintech and beyond
Advertising decisions need to be in the hands of the audience, not tech giants
Why Start Ups and Businesses Should Move Media Spend Away From Facebook
Zedosh launches opt-in platform paying users to watch ads that are targeted based on their banking data
London startup Zedosh that rewards Gen Z users for watching ads bags £400K funding
The average salary in the UK is approx £30k per annum, or about 25p per minute. Statistics show 16–24 year olds spend on average 34.5 hours per week on the internet and now more so on mobile than computers. Clearly, the interaction with technology has become a job in...
‘A symptom of a broken online ads market’: Calls for ‘real change’ over the way tech giants operate as Facebook profits soar despite firm facing slew of devastating claims from ex-employee whistleblower
In the week that a man who streamed himself racially abusing England footballers is jailed, Thierry Henry is bang on target in his criticism of social
During the heady days of summer, the England football team managed to do something none of their predecessors had achieved since 1966, they reached the final of an international tournament, only losing to Italy on penalties. The group of players, from a range of...
Waste in advertising: a dirty secret?
I was speaking with our Head of Gen Z engagement yesterday, the brilliant Nasya Munga, when we stumbled across something that I hadn't ever really considered until that moment. And I'm not sure anyone else has. Now that may be because it's not worth exploring any...
Fixing digital advertising in 4 film quotes
We believe there’s an opportunity to fix digital advertising. We realise that getting the right ad in front of the right eyes at the right time is not really the objective. The vast majority of the advertising ecosystem isn’t incentivised to improve the end consumer...
Zedosh Announces £250,000 pre-seed investment round
London 19th February. Fintech start-up takes aim at digital advertising industry to solve challenges of hate, misinformation and attention. Yesterday, Zedosh Limited, a London-based start-up announced that the company has secured over £250,000 of pre-seed funding to...
Mark Zuckerberg’s New Clothes: Is it time brands stopped burning money on social media?
I have become obsessively distracted by terrible advertising on my social media feeds. Today’s highlight is an advert for an independent girls school in Wiltshire…a worthy winner ahead of Ferrari and a private jet chartering company. Not only do I not have kids, but I...
When will brands stop supporting hate?
It seems like only a few weeks ago, that brands were ‘boycotting Facebook’ by pulling their advertising from the platform in response to Facebook’s persistent failure to control abusive and sometimes illegal content. Oh, it was. And yet, here we are a few weeks later...
Who’s Paying the Price for your Attention?
The average salary in the UK is approx £30k per annum, or about 25p per minute. Statistics show 16–24 year olds spend on average 34.5 hours per week on the internet and now more so on mobile than computers. Clearly, the interaction with technology has become a job in...